Keith Bartlett is the Group IT & Logistics Director of A S Watson Group. Educated at Oxford University, with an Honours degree in English Language and Literature, Keith has worked in all aspects of the supply chain, as a copywriter, a sales representative, and as a Marketing Manager in the food industry in the UK. Keith also held Marketing and Buying roles for Tesco, UK.

Since moving to Hong Kong in 1991, Keith has held various distribution, commercial and managerial roles for ParknShop and Watsons The Chemist; including that of Chief Operating Officer in A.S. Watson – Retail Hong Kong Division.

His current role as Group IT & Logistics Director in A.S. Watson Group supports 19 Retails Brands across 36 Markets including Marionnaud in Europe, Superdrug & The Perfume Shop in UK, ParknShop and Watsons in Asia. Keith is the Chairman of ECR Hong Kong, and a member of ECR Asia and Coca Cola Retailing Research Council Asia.