Summit 2018

18th Edition of Summit

GS1 Hong Kong Summit 2018: Digital Business Transformation – Connecting the Dots (Completed)

GS1 HK Summit 2018 was successfully held on 29 November. The Summit brought together close to 600 delegates, including the esteemed presence of Mr. Nicholas Yang, Secretary for Innovation and Technology of HKSAR, Legislative Councilors Mr. Charles Mok, Ms. Elizabeth Quat and Mr. Peter Shiu, among other guests.

The audience gained insights from a total of 5 keynote / plenary sessions, 11 presentations and 5 panel discussions, delivered by renowned speakers from both the government, MNCs and SMEs.

Thank you for your support, we looking forward to seeing you again next year!

For photos, speakers presentation download and video, please visit Event Highlight.

About GS1 Hong Kong

Founded by the Hong Kong General Chamber of Commerce in 1989, GS1 Hong Kong is the local chapter of GS1®, a not-for-profit, standards organisation that develops and drives adoption of easy-to-implement global standards for business to uniquely identify, accurately capture and automatically share vital information about products, locations and assets. Headquartered in Brussels, Belgium, GS1 has over 110 national chapters in 150 countries.

GS1 Hong Kong’s mission is to enable Hong Kong enterprises to improve the efficiency, safety, and visibility of supply chains across multiple sectors and facilitates commerce connectivity through the provision of global standards and a full spectrum of standards-based solutions and services. GS1 Hong Kong engages with communities of trading partners, industry organisations, government, and technology providers to understand and respond to their business needs through the adoption and implementation of global standards.

Currently, GS1 Hong Kong has over 7,500 corporate members covering close to 20 industries including retail consumer goods, food and food services, healthcare, apparel, logistics as well as information and technology. GS1 Hong Kong continually enhances and rolls out new services and solutions to help our corporate members to embrace new realities, new challenges, and new opportunities.

For more information about GS1 Hong Kong, please visit


20+ Speakers

Insightful Sharing

CEO Panel/ Keynotes/
Plenaries/ Concurrent Tracks


600+ Delegates/
Potential Custormers


10+Solution Showcase/
Information Exchange

Guest of Honour, Distinguished Speakers and Guests

Dr. William Lo, JP
Vice Chairman
Kidsland Int'l Holdings Ltd (LEGO)

Dr. William Wing-Yan LO, JP is currently the Vice Chairman of Kidsland International Holdings Ltd (SEHK:2122), one of the largest multi-brand toys and children products distribution networks (Kidsland) in the PRC. The company also operates exclusively the LEGO Certified Store in HK. Dr Lo is also the Chairman of Captcha Media Ltd, a digital marketing & strategy agency, as well as Strategenes Limited, a financial & strategy advisory firm in HK. Dr Lo is a Founding Governor of the Charles K Kao Foundation for Alzheimer’s Disease as well as The Independent Schools Foundation Academy, one of the most well known independent schools in HK. He has also been the Chairman of Junior Achievement Hong Kong since 2013. Dr Lo started his business career at McKinsey & Company and had subsequently held various top management posts at HK Telecom, Cable & Wireless plc, Citibank, WPP plc, China Unicom, I.T Limited and South China Media Group. He is renown for being the founder of Netvigator, the largest Internet business in Hong Kong, as well as iTV (the predecessor of NowTV), the first interactive and on-demand TV service in the world.

Dr. Lo obtained a MPhil degree in Molecular Pharmacology and a PhD degree in Genetic Engineering/Neuroscience, both from Cambridge University, UK. In 1996, he was selected as a “Global Leader for Tomorrow” by the Davos-based renowned global organization World Economic Forum. In 2000, he was selected as one of the top 25 Asia’s Digital Elites by the Asia Week magazine. Dr. Lo has held numerous Government appointments during his career and is currently a member of the Cyberport Advisory Panel and a Member of the Hospital Governing Committee of HK Red Cross Blood Transfusion Service. He was a board member of the Broadcasting Authority as well as the ASTRI and the Science Park. He was also a founding member of the Stock Exchange of Hong Kong’s Growth Enterprise Market (GEM) Listing Committee. In 1999, Dr Lo was appointed a Justice of the Peace (JP) of HKSAR Government for his contribution to the city of Hong Kong. During the period 2003-2016, Dr Lo was a Committee Member of Shantou People’s Political Consultative Conference. Dr Lo serves as an independent non-executive director on the board of a number of publicly listed companies in HK, including Television Broadcasts Ltd (SEHK: 511), CSI Properties Ltd (SEHK:497), SITC Int’l Ltd (SEHK:13308), JingRui Holdings Ltd (SEHK:1862), Ronshine China (SEHK:3301), Hsin Chong Group Holdings Limited (SEHK: 404) . He is also an independent non-executive director of the New York Stock Exchange listed Nam Tai Property, Inc. (NYSE:NTP).

Mr. Patrick Milburn
Managing Director

Patrick Milburn is Managing Director of Mezzo Labs Hong Kong, a marketing analytics consultancy originally founded in London in 2006. He is responsible for establishing and growing Mezzo Lab’s APAC business, as well as being tasked with bringing their unique culture and proposition to the region.

Patrick joined Mezzo Labs in April 2018. He was previously Head of Data, APAC, for Digitas, part of Publicis Groupe, for 3 ½ years. His role was focused helping clients put data at the heart of their business to establish a customer first data driven culture. He was responsible for building Digitas’ capabilities across Asia in the areas of Data Consultancy, Marketing Analytics, Data Science & Data Engineering. Over his tenure, he built a 40+ multidisciplinary team, winning clients such as Shangri-La, Prudential and Pernod Ricard China.

He has over 10 years digital and data experience working on clients in a variety of industries across Europe and APAC, including automotive (Helios, Michelin, Goodyear), finance (Barclaycard, Lloyds, UOB, HSBC, Prudential), travel (Virgin Atlantic, Cunard, Cathay Pacific), hospitality (Pan Pacific Hotel Groups, Shangri-La, Banyan Tree), and retail (Uniqlo, Woolworths, Watsons), amongst others.


Driving incremental revenue through a personalised customer experience

Is 2018 finally the year where businesses become customer, rather than internally, driven? Traditionally, companies have separated marketing, commercial and operational teams in to distinct silos – each working on their part of the business to deliver against internal targets. The customer, however, doesn’t think like this – to them, you are one brand.

Personalisation has long been spoken about in the digital world, but only recently has the concept of joined up end to end journeys become a real possibility. Through bringing together offline operational, loyalty and transactional data, with digital data, brands can now deliver on the promise of a truly personalised, online to offline, experience.

Rather than being a marketing gimmick, this can benefit companies in two key ways: operational efficiency and incremental revenue growth. A joined up data strategy can enable companies to utilise data beyond a single siloed application – it enables, companies to get closer to their customers, drive additional relevance, loyalty, operational efficiency and ultimately revenue.

Mr. Ricky Szeto
General Manager and Executive Director

Dr. Szeto Wing-fu Ricky has been the General Manager and Executive Director of Hung Fook Tong Group Holdings Limited since 1999. He has been an Associate Professor at Hong Kong Shue Yan University, the Director of the Hong Kong Shue Yan University Enterprise and Social Development Research Centre and the Program Director of MSc in Marketing and Consumer Psychology programme at Hong Kong Shue Yan University.

Dr. Szeto has won numerous accolades during his career, including a Capital Leaders of Excellence 2007 Award, and was named the 2008 Top Ten Chinese Enterprise Creative Leader, and the China Social Responsibility Entrepreneur 2008, Enterprise Asia Outstanding Entrepreneurship Awards 2012 and Top Ten (Industry) Innovation Personality Award 2015 by Asia Brand Association. He currently chairs the Hong Kong Professional and Educational Service. He is member of different associations, including the Employees Compensation Assistance Fund Board, the Committee on Reduction of Salt and Sugar in Food for the Centre for Food Safety, the Committee on Lump Sum Grant Steering, and the Committee on Employees Compensation Assistance Fund Board. He is currently the Member of the Executive Committee, and the Chairperson of Committee on Social Enterprise and Employment of The Hong Kong Society for Rehabilitation.

Digitalization is transforming how retailers expand their businesses and the way they engage their customers. As one of the top retailers in the herbal wellness industry that made revolutionary changes to the traditional herbal tea business, Hung Fook Tong’s new “HUNG+” machines will add a new strategic dimension to its retail business with the help of advanced artificial intelligence (AI) technology.

Launched in 2018 as part of Hung Fook Tong’s sales force, “HUNG+” is a smart vending kiosk unlike others. It integrates Watson – AI solutions developed by IBM – to generate instant interaction with customers and provide personalized recommendations. With the potential of translating big data into business insights, “HUNG+” is poised to seize the growing demand for customized shopping experiences through better understanding of their customers’ purchase behavior.

Revolving around the central idea of building a positive customer experience, the sharing will also touch upon the concept of unmanned shops and its potential unlocked by new technology.

Ms. Suki Cheung
Associate Director, Sales & Marketing
SF Express

“Live in Excellence, Forwarding the Best.” Suki Cheung, The Champion for Public Speaking and Distinguished Salesperson Award, has been known for walking this talk.

Being the Associate Director (Sales & Marketing) in SF Express, Suki directs sales and marketing strategies, solutions selling, customer experience management and key growth strategies across the enterprise. Under her leadership, the team is intensifying its focus on creating distinctive customer value through products and solutions like cross border e-commerce, fulfilment bundle with freight solutions that align its broad capabilities for commercial innovation.

Before SF Express, Suki had been with UPS Parcel Delivery Service Limited for 12 years as well as SEKO Logistics as General Manager for around 3years, taking care business strategies, product development, market segmentation, customer service and talent development.

Suki also active in serving the community and professional institutions. She had been the Charter Ex Official Member for Belt & Road International Exchange Association, President for Junior Chamber International Queensway; ASEAN Committee Chairman for Chamber of Hong Kong Logistics as well as Deputy Steering Committee for Wofoo Social Enterprise. With the strong presence and network in Mainland China and ASEAN Countries, she is able to understand customer challenges and business needs around the globe.

Suki holds numerous professional qualifications, including a MBA & MSc, and speaks regularly on seminars and conferences.


  • 9:15 – 9:25

    Welcome Remarks :
    Mr Joseph Phi, Chairman, GS1 Hong Kong Board (Executive Director, Li & Fung Group and
    President, LF Logistics)
  • 9:25 – 9:40

    Opening  Address by Guest of Honour
    Mr Nicholas W. Yang, GBS, JP, Secretary for Innovation and Technology, The Government of HKSAR
  • 9:40 – 10:05

    Keynote Session (1): Digital Transformation to Gear Up for Total UX
    - Mr Jason Archer, Managing Director, Asia Pacific, Under Armour
Morning Keynote and Plenary Session - Visionary Presentation on Innovative Commerce Trend
  • 10:05-10:30

    Keynote Session (2) “To Tell the Truth” Connect Consumer Journey
    - Mr Kent Wong, Managing Director, Chow Tai Fook Jewellery Group Ltd
  • 10:30 – 10:50

    Networking Coffee Break & Solution Showcase
  • 10:50 – 11:20

    Plenary Session (1) : Growing Big Business Value in E-Commerce Disruption
    - Mr Ricky Wong, Co-founder and Chairman, Hong Kong Television Network Limited
  • 11:20 – 12:20

    Plenary Session (2) : Executive Panel Discussion
    – Advancing Level of Customer Engagement: how to gain deeper insights to create rewarding experiences for digital savvy customers
    Moderator : Mr Kenny Toy, Managing Director, Accenture Interactive, Accenture
    Ms Freda Ng, Chief Digital Officer, Health and Beauty Asia, A.S. Watson
    Mr Kent Wong, Managing Director, Chow Tai Fook Jewellery Group Ltd
    Ms Leonie Valentine, Managing Director, Sales & Operations, Google Hong Kong
  • 12:20 – 12:40

    Plenary Session (3) : Excelling Business Transformation and Consumer Engagement - GS1 Hong Kong
  • 12:40 - 13:45

    VIP Luncheon (By invitation)

Ticketing & Event Details

GS1 Hong Kong Summit 2019
Date: 25th October 2019
Time: 9:15am - 5:15pm
Venue: Hong Kong Convention and Exhibition Centre S221 (Old Wing), Level 2, 1 Expo Drive, Wanchai, Hong Kong (Harbour Road Entrance)
Language: English

*Please contact (Tel: +852 8101 2339) for more details

Contact Us

Tel: +852 8101 2339