An impressive list of renowned and influential speakers drawn from along the supply chain, spanning manufacturers, logistics service providers, retailers and leading drivers in SCM and technology solution providers.

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  Mr. Joseph Chua PHI is the President and Executive Director of IDS Group, a leading Hong Kong-listed Integrated-Distribution service company specializing in Logistics and providing a menu of services along the value chain. Mr. PHI acts as the convener of the Li & Fung China Advisory Council, which aims to coordinate the Company-wide China effort to produce the maximum impact and exposure for the Li & Fung Group. He is also a member of the Advisory Committee, Center for Marketing and Supply Chain Management at Hong Kong University of Science and Technology.

  Before joining IDS, Mr. PHI worked with HAVI Food Services as General Manager and later Managing Director of its Taiwan subsidiary. Prior to that, Mr. PHI worked with Colgate-Palmolive Company in a number of Asian locations covering the areas of purchasing, production planning, manufacturing, logistics and supply chain management.

  Mr. PHI holds a Bachelor of Science degree in Industrial Engineering and a Masters degree in Business Administration. He is a member of PHI Kappa PHI and PHI Gamma Mu international honor societies. He also holds directorships in various subsidiaries of IDS.

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  Mr. Terence Moore is the Supply Operations General Manager for Greater China of Procter and Gamble. He has spent 26 years in Manufacturing, Supply Chain and Operations positions and he has been working for Procter & Gamble Company since May 1980.
  
  Mr. Moore graduated with a BS degree in Chemical Engineering from North Carolina State University
  
  

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  A native of England, now living in Arkansas in the USA, Simon is currently Senior Director of Innovations for Walmart International, with a focus on Store Operations and Systems. With strong roots in retail operations, Simon has a broad influence in how process and systems are leveraged across the Walmart global enterprise.
  
  Simon has been the pioneer and the driving force behind Walmart’s EPC (RFID) strategy and initiatives, making sure solutions were business focused and coordinating with the technologists to ensure the technology was ready for prime time to meet the needs of the business. In his work with RFID, Simon has collaborated and shared learning’s with many organizations such as the U.S. Department of Defense. Simon is known for taking calculated risks and having a pragmatic approach to solutions development. His strong background in retail operations has allowed him to prioritize and focus work in the areas that make a difference and aligned with business strategies. Simon received the SAM M. Walton Award for Excellence in Leadership, the highest honor bestowed on an individual at Walmart.
  
  

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  Dr. Gerd Wolfram heads the CIO-Office at METRO AG. In this central function he is responsible for IT Governance, IT Transparency, IT Compliance and the alignment of the different IT systems and solutions for the whole METRO GROUP.
  
  Since mid 2002 he has also been in charge of one of the most innovative projects of the METRO GROUP: the Future Store Initiative. With renowned partner companies this initiative drives the development of modern technologies and systems in the retailing sector and offers a platform for testing under real-live conditions.
  
  Dr. Gerd Wolfram is also member of national and international committees which promote the standardisation of logistics and merchandise management processes in retail in the context of radio frequency identification (RFID), for example EPCglobal and GS1 Germany.

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  林志昌先生目前担任IBM大中华区工商企业部流通行业经理, 负责IBM针对流通行业务的整体策划,当中包括管理相关市场活动、合作伙伴关糸及销售策略。 林先生于1994加入香港IBM公司。在IBM的事业生涯中，林先生一直服务于IBM大中华区在零售、旅游及交通运输的客户。 林先生毕业於加拿大多伦多大学电机工程系，并取得应用科学荣誉学位，及後於1996取得加拿大渥汰华大学的工商管理碩士学位。

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  Joann Chung, Controller – Merchandising Planning and Supply Chain, Special Projects of Nuance-Watson (HK) Limited, oversees the global planning and supply chain functions of HK, Macau and China for more than 12 years. With over 24 years of experience in retailing of consumer products, Joann is enriched with various commercial experience not limited to planning and supply chain but sales, marketing, merchandising and business development as well. Her all-round exposure in different functions with different business partners and stakeholders in multi-categories shall bring valuable insights on the “Value Chain” nowadays from a commercial & logistic perspective.

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  Bio

  May Chung is Customer Business Director and Sales Innovation Leader for Kimberly-Clark Hong Kong with brands including HUGGIES®, KOTEX®, KLEENEX® and SCOTT®. In this role, she provides strong leadership in the sales and trade marketing functions and builds category partnerships with key customers. Previously to this role, she managed modern trade business in Kimberly-Clark South China and provided leadership to the team. In 2006-7, she led high-level business process review programs as well as the company-wide integrated SAP system roll out in Kimberly-Clark’s Hong Kong and China businesses.

  Prior to joining Kimberly-Clark, May held different local and regional positions with global companies such as Swire Coca-Cola (HK) Limited, General Mills and The Walt Disney Company in sales, marketing and market development areas. She drove change initiatives through different multi-cultural, cross-functional teams and she delivered strong financial results to the corporation.

  May graduated from University of Strathclyde, United Kingdom and received a Master of Science degree in International Marketing. She also received a Bachelor of Arts Degree (Hon) in Business Studies from City University of Hong Kong.

  May also worked as a tutor of Master degree course in “Strategic Management Issue” for Open University of Hong Kong.

  She is a member of GS1 ECR HK board and leads CRM solutions in Kimberly-Clark for industry benchmarking. She received an award for ECR 50/50 - Collaborative Category Management at the CEO Summit sponsored by GS1.

  Abstract

  Customer needs are in constant change and companies must continuously adopt innovative processes and products to serve them better. Market leaders innovate in both product and process through advancing current offerings, creating category innovations and revamping processes to improve, reach and penetrate new markets. So how do we truly achieve customer satisfaction through innovation? Striving to put customers/consumers at the beginning, not the end, of every process, operation, and product innovation is the key to success. By adopting a ‘customer-centric’ approach to innovation, companies that can bring safer, higher-quality and better value products and services to market will achieve the ultimate goal of enhancing customer satisfaction. In addition, they can gain and sustain leadership positions because of their market understanding and responsiveness. Kimberly-Clark, the makers of well-known global brands such as HUGGIES®, KOTEX®, KLEENEX®, SCOTT® and many more, are an indispensable part of life for people in more than 150 countries. By embracing this approach, 1.3 billion people every day - nearly a quarter of the world's population - trust K-C brands and the innovative solutions to give them the “Essentials for a Better Life”.

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  Bio

  Raymond Lee is working currently as the senior manager of Walmart Global Sourcing, the business unit providing services from sourcing to shipment of items to Walmart globally. Raymond is playing roles as the internal consultant and project lead focusing on the management and enhancement of business processes and systems.

  Prior to Walmart, Raymond was the group CIO of Baltrans, a Hong Kong listed company, specialized in supply chain operation which offer services like freight forwarding, 3rd and 4th party logistics, warehousing, international moving. Prior to Baltrans, Raymond was the regional IT director of Starbucks Coffee (Asia Pacific) and supports the systems and operation of the chain in 13 countries in Asia, Japan, Australia and New Zealand. Before Starbucks, Raymond has been worked for Li & Fung for more than a decade and been in various business units that include the LF Trading and LF Retailing.

  Raymond is a member of the ESCAB board of GS1 - HK and has been worked with HKANA on item numbering and bar coding.

  Raymond graduated with a B. Sc degree in computer science and has an EMBA degree from the Chinese University of Hong Kong.

  Abstract

  It’s not too difficult to understand the overall objective of managing a supply chain as to delivering RIGHT products at RIGHT time to the RIGHT people at a RIGHT price. Many of the players have also been trying to lower the total cost of the supply chain with innovative ideas and technologies. There are no doubts that much more can be done, and we’re doing the right thing. However, have we also thought seriously that we have considered some simple but direct measures to do it right with a much lower investment? This presentation is trying to give some insight as how working with one of the key player, the supplier, help improving the efficiency of the supply chain.

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  Bio

  Mr. Derrick Chan is the Executive Director (Supply Chain) of Swire Beverages. Mr. Chan has extensive experience in both the marketing and supply chain of the beverage industry. As a passionate believer in continuous innovation, teamwork and open communication, he continues to achieve dynamic business growth by maximizing company competitiveness and promote Best in Class practice in the workplace and marketplace.

  Mr. Chan first joined Swire Coca-Cola HK in 1989 as a trainee and later took up various management positions in production and sales & marketing in Hong Kong and the U.S. In 1999, Mr. Chan started a new chapter in his career in China when he was appointed the General Manager of Swire Beverages (Dongguan) Ltd. He went on to lead three bottling plants in Hangzhou, Zhengzhou and Nanjing. His all round-exposure in the Coca-Cola system enabled him to lead both Hangzhou and Zhengzhou bottling plants to win “Bottler of the Year” in China division. In 2006 he returned to Swire Coca-Cola HK as General Manager and in 2010 he has been appointed the Executive Director of Swire Beverages.

  Mr. Chan graduated with a B.Sc degree in Electronic Engineering from University of Kent, U.K. and has an EMBA from the joint program by Washington University and Fudan University.

  Abstract

  To build a valuable and profitable business, most companies should already have similar/different sets of ‘Performance Metrics’ and measuring mechanism in-place. Sustainable outstanding operating results, however, will need some maturity levels of behavior and engagement by people who will always focus efforts on Company’s strategic objectives for survival and growth, while developing and maintaining a strong culture of continuous improvement. World Class system aims to train, develop and empower the people, and give them the capabilities to build and continuously improve best practices with the goal of increasing performance and driving productivities.

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  Dr Andrew Thomson has over 25 years of working experience including 17 years in Asia in the field of environmental protection and corporate social responsibility (CSR). As the CEO of Business Environment Council (BEC), he is responsible for delivering the mission of the organization, which is to build a robust member base as a platform to establish the business case for sustainable development, and to continually drive the uptake of best practices, which reduce waste, conserve resources, prevent pollution and improve corporate environmental and social responsibility. He sees this as the only way to deliver sustainability, and that this is mutually beneficial for businesses, as they cannot succeed in societies that fail and visa versa.

  Dr Thomson is active player in various business and community initiatives in Hong Kong. He is a member of the HKSAR Government’s Council for Sustainable Development and Harbour-front Enhancement Committee, a member of the judging panel of the ACCA Hong Kong Awards for Sustainability Reporting. He is also a Director and legal representative for BEC China Limited, and a Founding Member and Director of the Hong Kong Green Building Council. He is also BEC’s liaison representative to the World Business Council for Sustainable Development and the alumni/liaison with the Prince of Wales's Cambridge University Programme for Sustainability Leadership.

  Dr Thomson is a frequent speaker and moderator at local and overseas conferences addressing a diverse range topics regarding overall sustainable development or specific areas such as corporate social responsibility, environmental performance, climate change, green buildings, cleaner production, energy efficiency, waste management and sustainable tourism.
  

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  Bio

  Kelvin Leung is Chief Executive Officer of DHL Global Forwarding for North Asia Pacific and is responsible for managing and directing the business unit’s activities in the Greater China, Japan & Korea markets. Prior to this appointment, he was Chief Operating Officer of DHL Global Forwarding for Asia Pacific.

  Mr Leung joined Danzas AEI, now known as DHL Global Forwarding, in 2002 as Managing Director for Hong Kong, South China and Macau. In 2004, he became Vice President of South East Pacific Region for DHL Danzas Air & Ocean. From 2002 to 2005, Mr Leung played an instrumental role in making the company the market leader and more than doubling the size of the business. In 2005, he became Vice President of DHL Global Forwarding for Hong Kong, South China and Macau.

  Prior to joining Danzas AEI, Mr Leung started his career with Cathay Pacific Airways in 1989. For the next twelve years, he held several managerial positions including his final position as Manager of Global Network Revenue Operations.

  Mr. Leung holds a number of important positions in both the private and public sectors. Appointed by the Chief Executive of the Hong Kong government to the Advisory Committee on Admission of Quality Migrants and Professionals and being members of the Aviation Development Advisory Committee and Statistics Advisory Board, he is an active contributor to long term business development in Hong Kong.

  Mr. Leung was also elected as fellow member of local and international professional organizations including Chartered Institute of Marketing, Canadian Chartered Institute of Business Administration and Chartered Institution of Transport and Logistics.

  Mr. Leung graduated from the University of Cambridge, Magdalene College, with a Masters in General Engineering Science. His hobbies include philosophy, reading and sports.

  Abstract

  As governments implement and tighten carbon emission regulations, economic sustainability is increasingly tied with ecological sustainability. The logistics and transportation sector, which alone contributes more than 10% of global greenhouse gas emission, is hence a key player and stakeholder in the fight against global warming.

  Mr. Kelvin Leung, CEO, DHL Global Forwarding, North Asia Pacific, will delve into green issues and trends in his presentation, and how sizeable logistics company can and should contribute to the fight against global warming, through effectively measuring, preventing and offsetting carbon emission.

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  Bio

  Mr. Fujino has been the Assistant General Manager of Social Environmental Department of Ricoh China Co. Ltd. Since 2005. He specializes in sustainable environmental management and in charge of Environmental Management System, Green Marketing, Social Environmental Contribution, Environmental Legal Compliance, Green Procurement, and Environmental Management Activities in China.
  
  Mr. Fujino first joined Ricoh Japan in 1981. He worked in a number of senior positions in Ricoh US, Hong Kong, Asia Pacific for Sales and Logistics from 1985 - 2005. He is highly familiar with Ricoh products from product design to end-of-life solutions.

  Abstract

  1.	Ricoh’s Green SCM, Environmentally friendly activity from Parts supplier, Factory, Sales company to End users by avoiding wastes of "Space", "Transportation", "Transshipment" and "Packaging". How Ricoh promoted Green SCM will be introduced with some successful cases.
  2.	TGOS (Total Green Office Solutions) is a Ricoh providing solution of customers’ Environmental problems which consists of 1)Reducing Cost (Electricity / Paper) 2)Reducing Environmental Burden (CO2) 3)Environmental Consultant In China, customers’ demand for Environment is higher and higher, so Environmental Consultant is a suitable way to be a Green partner. By introducing Ricoh family group companies’ Environmental Management Improvements, Environmental communication is made with stakeholders.

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  Bio

  Dr. Gordon Yen joined Fountain Set (Holdings) Limited (SEHK: 0420) in 1999 and Dr. Yen is currently an Executive Director of the Group headquartered in Hong Kong. Fountain Set is one of the largest circular knit fabric producer in the world and offer vertically integrated service from yarn spinning to production of fabric, sewing thread and garment. In addition, Dr. Yen is also an Independent Non-Executive Director of Hopewell Highway Infrastructure Limited, a Hong Kong listed company (SEHK: 0737) focused in the development and operation of highways in China.
  
  He is also involved in various government, trade and community responsibilities both in China and Hong Kong, including :
  - Member of the Henan Provincial Committee of the Chinese People’s Political Consultative Conference;
  - Vice Director General of China Knitting Industry Association;
  - External Mentor of Central University of Finance and Economics and International Association of Education in Beijing;
  - Member of the Textiles Advisory Board of the Hong Kong Trade & Industry Department;
  - Chairman of The Hong Kong Association of Textile Bleachers, Dyers, Printers and Finishers;
  - Executive Vice Chairman of The Hong Kong General Chamber of Textiles;
  - Vice Chairman of Textile Council of Hong Kong;
  - Director of The Hong Kong Research Institute of Textiles and Apparel Limited;
  - Director of GS1 HK Limited;
  - Executive Committee Member of Sustainable Fashion Business Consortium;
  - Member of the General Committee of The Chamber of Hong Kong Listed Companies;
  - Founding Member of Hong Kong Professionals and Senior Executive Association;
  - Honorary Advisor of The Vocational Training Council;
  - Advisory Committee of Hong Kong Polytechnic University Institute of Textiles and Clothing.
  
  Dr. Yen holds a Bachelor degree in Manufacturing Engineering from Boston University, USA; Master degree in Business Administration from McGill University, Canada and Doctorate degree in Business Administration from The Hong Kong Polytechnic University.

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  Bio

  MR. LEUNG YIN KWOK (梁延國), aged 56, is Director of Global Information Strategy and Solution (GISS). Under his leadership, the GISS teams undertake research and developments to deliver customized solutions for supporting the Group’s strategic initiatives, connecting its global locations, customers and business partners, facilitating its fact-based decision making approach and driving operational efficiency. He oversees the development and application of innovative technologies for the creation of new businesses in the Group.
  
  Prior to joining the Group in 2000, Mr. Leung held strategic positions in major listed companies and well-known software firms in Hong Kong. His successful career has spanned a wide array of industries over the past 20 years.
  

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  Bio

  Eric Zwisler is currently CEO of Zuellig Pharma Asia Pacific since January 2009. Before joining Zuellig Pharma in 1994 as Chief Executive of Zuellig Pharma China, Mr. Zwisler held a number of positions with American Cyanamid, including General Manager of the Joint Venture Suzhou Lederle Pharmaceutical Co., Ltd. in Suzhou, China.
  
  During Eric’s tenure with Zuellig Pharma China, he established a break-through first foreign invested pharmaceutical distribution company in China, obtaining special approvals from the Ministry of Commerce. He spearheaded and developed all forms of foreign investment in China from minority JV share to wholly foreign owned enterprises and is well versed in acquisition and integration of Chinese State companies by successfully acquired five state distribution companies.
  
  Eric is the recipient of various medals honored by the Shanghai and national government to key business and community leaders in recognition of his contribution to social and economic development.
  
  A graduate of Carroll College with a degree in economics, Eric holds an MBA and Masters in Chinese studies from the University of Michigan coupled with a Chinese language certificate from the Stanford Center in Taipei. Mr. Zwisler is fluent in spoken and written Mandarin Chinese.

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  Bio

  Charlotte Lee is currently the Chairman of Luxon Data Limited since March, 2009. Before setting up Luxon Data Limited, she worked for Schmidt & Co (HK) Ltd; Orbotech Electronics Ltd; & Camtek as managing consultants to Chairman, President & CEO. She is also the ex-shareholder of Ryder Singapore

  She is business consultant, with vast experience in purchasing, sales and marketing in the PCB, PCBA and RFID Industry in Asia, as well as in business development, mergers and acquisitions. She has been working in different cultures and has reached her own observations from her experience. She maintains wide network of contacts in Asia.

  Luxon Data Ltd is focus on providing total solutions with RFID and Barcode for manufacturing, healthcare and pharmaceutical industries.

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  Bio

  Matthew is the CEO and Founder of Megabyte Ltd. The company specializes in developing UHF RFID devices and middleware software. Under his leadership, his R&D teams have innovated many award-winning RFID products, which have revolutionized the retail and healthcare industries. He is also an active member of GS1 and EPCglobal Hong Kong.

  Educated and lived in the United Kingdom over 19 years, with over 25 years experience in the IT industry, Matthew has a strong background in R&D and Sales & Marketing, with in-depth knowledge of the electronics, manufacturing, logistics management and retail industries.

  He is also the CEO of Megasoft Ltd., a leading provider of RFID and wireless solutions. The company’s most innovative solution, RiiT, a next generation intelligent retail management system, has transformed the fashion industry globally.

  Business Achievements:
  - Hong Kong ICT Best Business Award 2009 (Start-up Business)
  - Innovation Achievements:
  - Hong Kong RFID Gold Award Winner 2010 (Most Innovative EPC/RFID Products)
  - Hong Kong RFID Gold Award Winner 2009 (Most Innovative EPC/RFID Products)
  - Hong Kong ICT Merit Award Winner 2009 (Best Ubiquitous Networking)
  - Hong Kong RFID Bronze Award Winner 2008 (Most Innovative EPC/RFID Products)
  - Hong Kong ICT Gold Award Winner 2007 (Best Ubiquitous Networking)

  Other Roles & Responsibilities:
  - Academic Committee Member, Information Technology of HKU SPACE
  - Founder of HK-UST Apprentice Program
  - Member of Mentorship Program of HK-UST
  - Chairman of Scout Golf Club of Kowloon Scout District
  - Vice-President of Scout Unit of Shum Tong District
  

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  Bio

  Leo Yeung has been with GXS for over 13 years with experiences in Business Consulting, Marketing and Product Management. His latest capacity is the Director of Solution Consulting for Asia Pacific based in Hong Kong with the responsibility of providing GXS’ best-in-class supply chain integration solutions for major corporations in manufacturing, retail, automotive, financial services & logistics.

  Before joining GXS, Leo has worked in the logistics area for many years serving major transportation companies including Norasia Lines and Orient Overseas Contain Lines. Leo has a Bachelor degree in Business Administration from HK Baptist University (Hong Kong), a Master degree in International Management from Baylor University (USA) and a Master of Science degree in Information Technology Management from Staffordshire University (UK).

  Abstract

  Drop Shipping and Direct Store Delivery are getting popular for both purchases over the web as well as consumers’ demand for freshness. To ensure these delivery model to be successful, adoption of B2B e-Commerce is critical. This session will talk about how the adoption of B2B e-Commerce enables Drop Shipping & Direct Store Delivery to be done successfully.

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  Bio

  Born 1949 in Achern (Germany); Business Administration Degree at the University of Mannheim; 1980 Ph.D. Degree. 1980-1989 Career as Consultant, Senior Consultant, and Executive Director in a European Consulting Company (Sema Group); 1989-1993 CEO of a European Software Service and Consulting Company (DAT AG).1990 appointed as Professor at Mannheim University; 1993-1999 Managing Director and Board Member of DEICHMANN Group, an International Retail Company; 1997 founder and shareholder of IM+C AG, a Mannheim based Technology Research and Consulting Company with focus on International Retail and Prologue Consulting, Cologne. Prologue is a 4PL Supply Chain Management Service Company. 2000 Executive Board Director of KarstadtQuelle AG, in charge of crossfunctional IT, Logistics, Group Buying. 2003 CEO of KARSTADT Warenhaus AG. Successful

  Since 2004 Chairman of the Supervicory Board of GS1 (Global Standardization “One”), Germany. 2005 President of the German Retail Association BAG, member of the presidual Board of the national Association of German Employers. 2007 President of the International Group of Department Stores (IGDS).

  Since January 2009 entrepreneurial activities in Europe and Asia (Prologue Asia Pacific Ltd., EurAsia Global Concept Ltd., Hong Kong, Beijing). Representative Functions in Asia for Otto Group, Hong Kong, and Altavia China, Shanghai.

  Abstract

  China overcame the financial crisis with almost no negative impact for the economy. But already before the crisis arrived, Chinas position as the worlds sourcing platform, became more difficult. Increasing wages, higher location costs, stronger yuan, rising energy prices etc. Moved many more Buyers to countries like Vietnam, India, Bangladesh etc. What about the "Supply Chain Infrastructure" in these countries? The Chinese policy during the crisis had a very fast impact. Retail in China grew double digit and could smoothen the effects from dropping exports. After Chinese New Year in 2010, many companies in the South experienced a shortage of workers. The Foxcon impact on higher wages and industry policies, the Honda and Toyota strikes, and the preparation in politics for the new "Five Years Plan" will change the picture gradually. Does it really impact Chinas position as the sourcing platform, and how will the economy react ?

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  Bio

  Deng Yang, graduated from Nanjing University, majored in Computer Science and technology, is the vice-general manager of Push Information & Automation (Chengdu) Co., Ltd. at present. He obtained the master degree of Mechanical Engineering of Sichuan University. He’s also a qualified engineer and senior programmer.

  Since August, 2003, he joined Push Group 3D Co., Ltd. and was appointed as the R&D manager, who specialized in products designing and technology development, and obtained 6 patents invention or 3D lenticular, and bring great economic effect and good fame for company. Because of his creativity and great leadership, he has been appointed as the vice general manager of Push Information & Automation Co., Ltd. in 2008, and has been responsible for the Wuliangye RFID anti-counterfeiting project R&D -- one of the national project under the 863 plan of Ministry of science and Technology of the Public of China. Since December, 2009, the RFID system is successfully adopted in Wuliangye package production lines, which is the mark for Wuliangye adopting advancing packaging technology. Up to now, under his leadership, Push Information & Automation Co., Ltd. has obtained 8 patents and 3 software copyrights.

  Abstract

  This presentation gives voice to the experience of EPC/RFID application in a largest Chinese Food Industry （Well-known Wuliangye liqueur） traceability management implemented by Push Information & Automation (Chengdu) Co., Ltd. This speech focuses on the interpretation for basic technical solution, system composition structure analysis, aimed to demonstrate the current case of project application, and seek for the common recognition for further development with broad communication. This speech addresses the following key questions: 1. Why the EPC/RFID is an essential technology in nowadays? By incorporating the official statistics about the liqueur, and analysis of the brand value of Wuliangye, the background of counterfeiting, as well as the advancement of EPC/RFID, we can find the necessity for adoption suitable technology. 2 How to achieve the traceability in Wuliangye valued liqueur? By analyzing the approaches on anti-counterfeiting and anti-cross boundary selling, we will display the transparency on manufacturing, QC, Stock and inventory….procedure realized. 3 What’re the findings? The social and industrial impact is to help forming the standards based on entrepreneurial practice. The business and economic benefits is to assisting regulating the market channels, reducing the fakes, consequently upgrade the customer’s satisfaction and brand loyalty. Generally, this presentation invites a discussion about what is the prospect of the EPC/RFID in food industry, what kind of rules should be followed hereafter? The benefit of this study will find an answer.

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  Bio

  Tony Wong joined IDS in 2007. He is now the IT Director – China & HK of the group, managing the group IT solutions for the Distribution, Logistics and Manufacturing streams in both China and HK. Tony graduated from the University of Hong Kong with a top honors degree in Economics. He then finished his Master of Science degree in Strategic Business & Information Technology from the University of Portsmouth. Prior joining IDS, Tony is a manager of the IT Consulting division at Accenture Co. Ltd and the Business & IT Solutions Department Head of a Real Estate Investment Trust. Tony is also a Certified Project Management Professional (PMP), Information Systems Auditor (CISA) and Information Systems Security Professional (CISSP).

  Abstract

  The presentation will evaluate the current challenges of Supply Chain Visibility and what are the roles of technology in overcoming them. Innovation will be put into the context of how to put related technology enablement together to achieve an End-to-End integrated Supply Chain Solution.

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  Bio

  As the RFID business leader in Avery Dennison, he is in charge of the strategy and execution to promote and drive RFID business in the region. Being an industry leader in this field, he has been successfully support the industry, GS1, and teamed partners in building success reference in the manufacturing industry, logistics industry, retail industry, aviation industry, and energy industry, helping the customer to enjoy the benefits of this new automated identification solution – RFID.
  
  Taking the lead in the industry to introduce and popularize this powerful advance technology, in the past six years, he contributed a lot of his effort and time on many knowledge-sharing speeches and training sessions in more than 100 different educational sessions, tradeshows, industry conferences, seminars, engineering association, education institutes, plus the sharing of his RFID knowledge with media throughout Asia Pacific countries. He also actively participates in promoting the technology in the industry and community. Jonson plays an active role in EPCglobal, and is the director leading the Marketing Workgroup in EPCglobal Hong Kong, launching a series of communication and promotion program to the industry.
  
  He has been recognized by publications in China as the most valuable RFID industry promotion individuals in two consecutive years 2008 and 2009. In his previous role as a Solution and Industry Marketing Manager in Hewlett-Packard, he is the RFID program owner responsible for program launches, sales and marketing, technical and system integration alignment of the business.
  Jonson was graduated from the University of Warwick, with Masters of Science in Information Technology for Manufacture and Manufacturing Systems Engineering.

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  Bio

  K K Suen joined the GS1 Hong Kong in 1995 with over 20 years of experience in System Development and Consultancy.
  
  As Chief Architect and Principal Consultant of GS1 Hong Kong, Mr Suen's responsibilities include advising local industries on the application of international Supply Chain Management standards and technologies as well as e-commerce infrastructure. As part of the role, he is responsible for developing and instructing RFID/EPC and EDI/XML/eBusiness training programs and local implementation guidelines to users & service providers.
  
  In 2001, Mr K K Suen obtained his Master of Science (Eng) in e-Commerce from the University of Hong Kong. In 2003, he is elected as Vice Chairperson of XML Specialist Group of Hong Kong Computer Society, Vice Chairman of the Retail Technology Industry Association and he is invited as Advisor of XMLCG (XML Coordination Group) of HKSAR Government and he is appointed as an Advisor of the HKSAR Government’s XML CG (Coordination Group). In 2004, he is invited as the only Asian representative in the Architectural Review Committee (ARC) of EPCglobal.
  
  With extensive technical and industry knowledge, Mr Suen is represented at numerous local and international committees including Hong Kong Information Infrastructure Advisory Committee Working Group where he is the convenor for EDI and Security Expert Group, Vice-Chairman of XML/EDI Working Group in AFACT (successor of Asia EDIFACT Board), ISO/SC31, EAN/UCC Global Business Modelling Committee, GS1 Hong Kong Electronic Commerce Users Committee, GS1 Hong Kong EDI Vendor Advisory Sub-Committee, GS1 Hong Kong Apparels Supply Chain Committee, etc.
  
  Before joining the GS1 Hong Kong, Mr Suen worked for a Hong Kong based software house where he held the position of Project Manager with responsibility for system design and project management.
  

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  Bio

  Ms Angel Young is Executive Director, FMCG clients, Greater China.
  
  Ms Young joined Nielsen in 1996, starting in Retail Measurement practice, and since then, she has progressed through numerous client service and product management roles in our business. Most recently, Angel rejoined our Greater China office following a 6-month assignment in Thailand overseeing our Retail Measurement service in that market, where she led a major revamp of our retail panel, bringing local practice into closer alignment with global standards and achieving higher data quality and integrity.
  
  Ms Young possesses broad knowledge and experience about macro FMCG market, consumer dynamics, providing insights to both multinational and local clients for their corporate strategic planning, brand management, and promotion optimization. She focuses on 360o assessment of clients’ business issues and provides total client solution and consultancy through an integration of Nielsen’s wealth of services, such as Retail Measurement Services, Customized research, and Modeling work.
  
  Ms Young holds a Bachelor of Arts & Science degree from the University of Toronto, Canada.

  Abstract

  With consumers around the world focusing more and more on product quality when making their brand choice, it is vital to understand the changing consumers’ attitudes on this topic. What are the top criteria consumers would consider before their purchase? How do consumers find out about product quality? What will be their most trusted source of recommendation when it comes to purchase decision? What are the implications to manufacturers?

• [ click to browse bio and abstract ]

  Bio

  Miss Charine Lau is currently the Senior Manager of Food Department, Consumer Testing Services of SGS Hong Kong Limited, after having served the company for over 10 years. Miss Lau has cumulated remarkable experience in food industry with dedicated focus on the quality control and certification. She is also highly credited for her professional standing in the capability of auditing and certification. Being the registered practitioner in ISO 9001, ISO 22000, IFS, HACCP, GMP, BRC, Food Hygiene Standard, Miss Lau is now capping her accomplished career with her incumbent role in contributing to the quality and safety environment of the food industry in Hong Kong.

  Abstract

  Introductory paragraph: “Trends in doing Food Safety and Quality Management” If you are one of the Food Business Operators, before talking about “Product Quality”, you should be aware that the words “Food Safety” always go beyond “Food Quality”. Food safety awareness is at an all time high. New and emerging threats to the food supply are being recognized, and the food supply is becoming more global. These trends are occurring worldwide and become a more and more challenging topic. So what industries are now practicing to realize “Food Safety Management”? And what is the trend of Food Quality Management in the future? Charine Lau, the Senior Manager of SGS Hong Kong Limited, an organization which has been providing total supply chain solution to a thousands food businesses, will share with us some of the insights and cases practiced by local and overseas food industries currently. A few hot topics that will be covered in Charine’s speech will be 1) Enhancing supplies management without increasing QA cost; 2) Improving Food Traceability and 3) Sustainability in Food Industries.

• [ click to browse bio and abstract ]

  Bio

  In GS1 Korea, Mr. Yohan Jeon mainly managing projects associated with GS1 standard and solution adoption such as GDSN, KorEANnet(Local e-Product Catalog) and the value-added service for GS1 membership companies.

  Working Experience:
  2000 - 2006
  Logistic Planning Team, Carrefour Korea
  - Developed Supply Chain Management System
  - Involved in GS1 Barcode, EDI, GDS related jobs
  IT Manager, Carrefour Korea
  - Managed Head Quarter & 33 Stores’ IT system
  
  2006 - 2010
  e-Commerce Team, GS1 Korea
  - e-Product Catalog, GDSN
  RFID Team, GS1 Korea
  - EPC Global Network
  Standards Implementation Team, GS1 Korea
  - UPSS Project, Mobile Service

  Abstract

  Unsafe Goods Screening System(UPSS) : Uplifting Consumer Safety with GS1 Standards Unsafe Product Screening System (UPSS) has been put in place by GS1 Korea since 2009 when the product safety became one of the most critical issues in retail industry all over the world. GS1 Korea made an effort to bring 3 government bodies into the project and built up a simple mean of the communication with retailers for the emergency unsafe goods notification. Now, UPSS certainly helps enhance consumer safety by effectively and efficiently blocking the sale of unsafe products and it has been successfully implemented 12 retailers’ 12,437 stores national wide in Korea.